AI will make the “what” less important than the “who”

I came across this tweet and it got me thinking:

Despite the recent advancements in AI, the following is still true. True regardless of culture because they’re grounded in human instinct, fundamental to human beings.

1. Story-telling
2. Character/reputation
3. Friends/network

I'll share my thoughts on story-telling in this note.

People crave stories. Our ancestors that were good story tellers were more respected, more popular, and therefore more successful at reproducing.

People like a beginning, a middle, and an end. They want to know characters in a story and see them develop. They want suspense, conflict, and finally an enormous failure, a victory, or a resolution.

Stories that end with a bang, good or bad, are stories people want to read.

With the exponential advancement of AI, being able to tell your story and communicate are more important than ever. Despite the amazing abilities of ChatGPT, it has a fundamental limitation: it can’t connect with humans.

The value of information is going to go down and the value of stories is going to go up.

GPTs have made information so widespread, so available, it is no longer a valuable commodity. It is free.

The messenger is the differentiator.

That is why investing in your personal brand is the best way to invest in yourself today.

Your identity, reputation, and "personal brand" will become much more important in the coming years as a result of the AI revolution. Particularly for knowledge workers.

AI will largely replicate the output that humans produce. WHAT you write will be far less important than WHO writes it. There will be so much content that you'll need to either become an expert in a specific niche or create a brand that people care about.

Some argue that the value of writing will diminish due to GPTs. The opposite is true.

Aside from the other benefits of writing (idea organization, improve speaking skills), good writers can communicate who they are.

People want to know your human story. They want to hear opinions. AI stories fail because of what has always been true: people don't care what you write as much as who is writing it. The internet is saturated with information; that's not the limiting factor. Authenticity and a creator's story are what is valuable.

People want plot. They want to understand a character's motives. They want stories. So keep doing what you're doing and tell your story.